NVIDIA Unveils Tegra 4, Amazing “Project Shield” and Rebrands GeForce Grid at CES 2013



nvidia shield tegra 4 geforce experience

Jen-Hsun Huang, President and CEO of NVIDIA, today announced a range of impressive hardware including the much anticipated Tegra 4 graphics-processor and something new you’ll surely appreciate. As you know, by the schedule of events we’ve mentioned, that it was the first Press Conference of CES 2013. And indeed it was a great start. We’re expecting much more excitement this whole week. So mark your calendars and stay tuned for more updates, right here at Creotix Tech.

The Press event was basically about 4 things…

  1. GeForce Experience
  2. NVIDIA Grid
  3. Tegra 4
  4. Project Shield

If you’re a gamer, everything is for you. In fact, all the four products announced by NVIDIA are of no or little use for non-gamers. GeForce Experience (GFE) provides you just the best gaming graphics by tweaking the game settings, automatically. NVIDIA Grid is a revolutionary cloud gaming architecture, we’ll talk about it in a moment. You’re probably aware of “Tegra”; Today NVIDIA announced the next generation Tegra 4 graphics processor with 72 GPU cores. And lastly, Project Shield, which literally stole the show. It’s a handheld gaming device powered by Tegra 4, with impressive features. Let’s take a closer look at each one of them.

GeForce Experience

geforce experience

Those days are gone when you used to waste your time to understand the complex game settings, and find the one possible combination for best gaming experience, according to your device’s hardware capabilities. The drawback was that you hardly ever utilize the full potential of your computer/device, and sometimes even set the options so high that the game starts to lag or crash while playing. GFE solves the problem completely, and easily.

When you launch the software, you’ll notice a straight-forward UI. It’ll scan your computer for games you’ve already installed, but don’t always expect it to detect all games. You probably think that it’ll scan your computer’s hardware capabilities and magically set the options for each game accordingly. But this is not how it works. It involves hours of testing and configuring by engineers at NVIDIA. What the software does is, it finds the best match from thousands of combination at NVIDIA data centers, to provide the best image quality without compromising the required FPS (Frame Rate per Second). It’s currently in beta, and needs a lot of work, so there is no point in reviewing it before it’s available for public.

NVIDIA Grid

nvidia grid

NVIDIA Grid is an updated version of GeForce Grid announced in May, last year. It’s a cloud gaming system which can support up to 20 individual Grid servers per rack with 240 NVIDIA GPUs. The company brags that it’s processing power is 200 Tera-flops, which is equivalent to 700 Xbox 360 gaming devices. During the event, the CEO along with some other members demonstrated cloud gaming clients powered by NVIDIA Grid for Android based tablets and Xbox 360. It has the ability to pick up the progress of game on one device exactly from the point you stopped playing on another device.

Tegra 4

nvidia tegra 4

Jen-Hsun Huang said that Tegra 4 is the worst kept secret of the company. Clearly. The story was floating around the web from many days. Nonetheless, it’s now official and no more a rumor. NVIDIA claims it to be the world’s fastest mobile processor, even faster than Apple’s A6X chip. It’s not only faster, but impressively better in many aspects from its competitors. Tegra 4 features 72 custom NVIDIA GeForce GPU cores, which is equivalent to 6 times the GPU horsepower of Tegra 3 chip. It also includes the first quad-core application of ARM Cortex-A15 (most advanced CPU core of ARM).

Though, the functionality is similar to Tegra 3. It features a quad-core processor with a fifth-core, which is energy efficient. When the phone is on standby and quad-core processing power is not required, the fifth-core takes over and saves battery. NVIDIA Icera i500 fifth-generation processor (an optional chipset with Tegra 4), enables worldwide 4G-LTE support, and it’s 4 times faster than its predecessors. It’s also more efficient and 60% smaller as compared to conventional modems.

Regardless of the processing power, it provides considerably better photography capability and energy efficiency. Computational Photography Architecture, as they call it, automatically provides high definition range (HDR) captured images and videos. The fifth-core we mentioned above, is also upgraded to second-generation, which consumes low power during standard use. PRISM 2 display technology also helps to save battery by reducing backlight power. Last but not the least, it also supports 4k ultra-high-definition video playback.

Project Shield

nvidia project shield

It’s basically a handheld gaming device, codenamed as Project Shield. It literally makes portable high-definition gaming experience. It’s powered by pure Android, without any custom skin or anything integrated. It runs on the Tegra 4 chip we discussed above, and features 5-inch high-definition retinal multi-touch display with 1280 x 720 resolution (294 dpi). Being an Android device, you can download any game from Google Play store. It’s also a wireless receiver and controller which enables it to stream games from a PC, from anywhere in the home. In short, you can play all Android and Windows games on this device. That’s not all. It has an amazing sound system along with HDMI port. It lets you play games or watch videos on large screen, like TV, etc. Watch this video of the device.

It was the first event at CES 2013. A lot more is still left to be seen. Bookmark our dedicated page, where we’ve listed all the interesting events along with the scheduled timing. And don’t forget to check back later for more updates!